Shadow Play
St.Lorem needed a campaign that highlighted the timeless power of simplicity. BSC® delivered an editorial series rooted in black-and-white photography, using stark lighting and bold silhouettes to create visuals that felt timeless yet strikingly modern.
We designed a black-and-white editorial series that played with contrast and minimalism. Models were captured in stark, high-contrast lighting, their silhouettes taking center stage in intimate, stripped-back settings. Every shot was carefully curated to emphasize structure, lines, and attitude—reflecting Saint Laurent’s bold yet refined approach to fashion.
By focusing on the interplay between shadows and light, the campaign delivered an evocative story that felt cinematic yet restrained. The visual series was complemented by subtle motion clips optimized for social platforms, enhancing engagement and further immersing audiences in the timeless aesthetic.
- The campaign visuals became Saint Laurent’s most shared content on Instagram for the season.
- Featured in global fashion outlets including Vogue Paris and Another Magazine for its elegance and restraint.
- Strengthened St.Lorem’s positioning as a leader in timeless, minimalist luxury.
