Icons in Motion
Mocci challenged Blacksmith Collective to create a campaign that redefined the concept of movement and modern luxury. The goal was clear: capture the energy of their Spring/Summer collection while celebrating Mocci's bold identity. The campaign needed to appeal to a global audience while maintaining a distinctly avant-garde edge.
We developed a campaign centered around dynamic visuals that felt alive, fluid, and unstoppable. Cinematic techniques—such as slow-motion shots, layered motion graphics, and high-speed sequences—allowed us to capture the interplay between movement and form, giving the collection an undeniable energy.
To complement the visuals, we paired the campaign with a cohesive cross-platform rollout. Cinematic teasers were crafted for digital channels, short reels dominated social media, and hero images found their way to global editorials. The result was a seamless narrative of motion and modernity that resonated with Mocci's audience.
- Over 15 million views across all digital platforms within the first two weeks of launch.
- Named “Campaign of the Month” by leading luxury platforms like L’Officiel and Hypebeast.
- A 30% increase in social engagement across Mocci's global channels.
