Future Form
On-Off approached BSC® to create a campaign that redefined street-luxury, blending rebellion with artistry. Rooted in bold visuals and kinetic energy, the campaign captured the edgy essence of On-Off’s latest collection through high-speed visuals and dynamic urban environments.
The campaign’s foundation was rooted in movement—dynamic visuals that refused to sit still. We captured models in industrial, urban settings—raw concrete walls, abandoned warehouses, and graffiti-lined streets—to create a juxtaposition between On-Off’s sleek designs and the grit of the modern city.
The shoot incorporated high-speed photography and motion graphics to emphasize fluidity and experimentation, mirroring On-Off's innovation as a brand. For social platforms, we developed short, edgy video reels and GIFs that felt raw yet intentional, instantly grabbing attention while staying visually on-brand.
- 250% increase in engagement across On-Off’s social media platforms during the campaign launch.
- Campaign visuals featured on Hypebeast, GQ, and street-style publications, sparking conversations about the evolution of luxury streetwear.
- Significant traction on TikTok and Instagram Reels, reaching over 12 million views within the first month.
