Ethereal Lines
Door's Spring Couture collection demanded a campaign that blended the timeless elegance of couture with the modern simplicity of architectural design. BSC® crafted a visual narrative that celebrated fluidity, light, and space, letting the pieces take center stage in an ethereal, yet grounded manner.
We envisioned a campaign that felt as fluid and elegant as the collection itself—a series of visual poems crafted through dynamic photography and soft motion content. Shot within abstract architectural spaces, the campaign leveraged clean lines, natural light, and flowing fabrics to create a visual harmony between the designs and their environment.
Attention to detail was key. Each visual element—whether it was the interplay of shadows, the fluidity of a fabric caught mid-motion, or the softness of a muted color palette—was meticulously curated to reflect Door's couture craftsmanship. Across digital platforms, we introduced short cinematic reels that brought movement and life to still imagery, ensuring the campaign’s relevance across global luxury audiences.
- 30% increase in Door's online engagement during the Spring Couture launch period.
- Campaign visuals featured in Vogue, Harper’s Bazaar, and leading luxury editorials.
- Door’s most-shared campaign visuals on Instagram for the year, sparking conversations around modern couture.
