Introduction
We’ve reviewed hundreds of portfolios. We’ve seen the Behance trends. The microinteractions. The animations. The case study layouts with perfect grids and soft gradients and all the right buzzwords.
But there’s one thing you can’t fake — and that’s taste.
Good taste doesn’t announce itself. It’s not trendy. It doesn’t explain. But it’s the one thing that makes you pause when you land on a site or look at a campaign and feel it in your gut. That’s not just good design — that’s right design.
The industry keeps chasing hard skills — plugins, frameworks, flashy execution. But those things change every month. Taste doesn’t. Taste is what tells you when to stop. It’s what keeps the work from feeling like everyone else’s. It’s not about personal style. It’s about clarity. Editing. Vision.
And taste isn’t about doing something "different" — it’s about doing something correct for the moment, the message, the medium. It's invisible until it's missing. It’s what makes a campaign timeless instead of just trend-aware.
“A bad designer asks, ‘What can I add?’ A good one asks, ‘What shouldn’t be here?’”
— Sophia Langford, Head of Art Direction
Taste is shaped by exposure — books, architecture, photography, silence, motion, restraint, failure, obsession. It’s the invisible algorithm running in the background while you work. And it either elevates everything you touch — or exposes every shortcut you take.
That’s why at BSC®, taste isn’t a soft skill. It’s the only skill that matters. We don’t hire based on what tools someone knows. We hire based on what they recognize. What they kill. What they save. Because that’s where the work begins.
Conclusion
There are a million people who can build a site. A million who can animate a scroll trigger or export an SVG. But taste? That’s the rare shit. The unteachable filter. The quiet authority in the work that makes it feel inevitable.
And if we had to choose between technical skill and refined taste? Evvery time, without hesitation — we’ll take the taste.
